
This step-by-step program reveals how to implement the 7-step CultBrand process to build a cult following for your business or brand.
Step-by-step tutorials showing you exactly how to build a cult following for your business or brand (no matter were you're starting from)
25 action-focused exercises to rapidly apply the cultbrand concepts in your business
[NEW!] use the Cult Messaging System to structure your perfect polarising cult message and effortlessly attract the right followers who want to stand with you
The secret behind why it's more powerful when customers buy identity rather than outcomes, and how to position what you do so followers recognise themselves in your offer
Plug-and-play templates to deploy ready-made structures for positioning, storytelling, and execution without starting from scratch
How to identify where your brand is blending in and where you need to be bolder to create clearer differentiation in your market
Identify and select the ideal enemy for your brand to get attention and rally your followers to the cause (even if you don't think you have any enemies...)
[NEW!] real cult brand breakdowns showing exactly how cult brands signal identity, structure messaging, and avoid comparison in real-world examples



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